Bulldog Seeks Toy Partner for Shoot

Bulldog Licensing is looking to bring the iconic football publishing brand Shoot to the toy sector.

Founded in 1969, Shoot magazine has captivated generations of football fans and the brand already has a strong licensing program that features men's gifting, online games and apparel and accessories.

“Shoot is growing all the time and merchandise is performing very well across the board so there is enormous brand recognition,” says Rob Corney, managing director, Bulldog. “Moving into the toy sector seems to be the next logical step, and we are actively seeking a toy partner who would like to capitalize on the strength of this brand.”