SEGA Europe has partnered with fine art publisher Washington Green to pay tribute to Sonic the Hedgehog’s 25th anniversary.

SEGA and Sanrio have joined forces to launch the first Sonic the Hedgehog x Sanrio collection at select Sanrio stores and online at Sanrio.com.

SEGA has tapped U.K. fashion label Drop Dead to create a new range of apparel and accessories featuring “Sonic the Hedgehog.”

SEGA has tapped Kidrobot to launch a collection of Sonic the Hedgehog-inspired collectibles in celebration of the character’s 25th anniversary.

SEGA has revealed two new “Sonic the Hedgehog” video games for 2017–“Sonic Mania” and an untitled original game.

SEGA has released “Sonic Boom: Fire & Ice” in North America exclusively on the Nintendo 3DS family of systems.

In celebration of Sonic’s 25th anniversary, SEGA has revealed a selection of exclusive items that will be given to guests of a special fan celebration at the House of Blues during San Diego Comic Con, July 22.

SEGA has launched a new Sonic-themed Instagram page, @SonicStyles, which will feature fashion, lifestyle and art products surrounding the blue hedgehog.

This year, SEGA is marking a milestone anniversary for its Sonic the Hedgehog franchise.

SEGA’s “Sonic the Hedgehog” has been inducted into The Strong’s World Video Game Hall of Fame in Rochester, N.Y.