NORTH AMERICA–Reebok has partnered with the design firm Gensler for a new retail concept and campaign, called Get Pumped, to encourage healthy living nationwide.
NORTH AMERICA–Reebok and UFC have joined forces once again to unveil their new UFC Fight Night collection, which will serve as an updated version of the official UFC athlete fight night apparel line with new styles and aesthetic.
Twentieth Century Fox Consumer Products will celebrate the Alien movie franchise with new products and a 24-hour, fan-focused social media event, April 26.
Reebok International has signed a multi-year licensing agreement with DuPont Protection Technologies to use Kevlar and Dare Bigger brands in its new CrossFit collection.
Reebok has signed on as the first-ever exclusive global outfitter of the mixed martial arts organization UFC.
The National Hockey League and Reebok have partnered to design the jerseys for the league’s All-Star Weekend, taking place in Columbus, Ohio, Jan. 23-25.