Google, Apple, Microsoft & Facebook remain on top, with Amazon joining the list of the most valuable brands in the world.

NORTH AMERICA–Mattel and Microsoft have joined forces to feature the Hot Wheels brand during Microsoft Education Workshop’s STEM Saturdays events in September.

Microsoft has appointed Beanstalk to represent its video game console brand Xbox in the U.K., Europe, Australia and New Zealand.

Disguise, the Halloween costume division of Jakks Pacific, has partnered with Mojang and Microsoft to create children’s Halloween costumes based on the video game “Minecraft.”

Microsoft and 343 Industries have partnered with a number of licensees to launch a range of new merchandise inspired by the “Halo” video game franchise.

Rovio Entertainment has partnered with Microsoft for a new range of emojis for Windows Skype messaging, Mac, Android, iOS and the Internet.

The BrandZ annual report reveals the world's top 100 most valuable brands.

Nintendo has partnered with Mojang and Microsoft to bring the “Super Mario” and “Minecraft” franchises together in one game.