In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across categories including toys and games, publishing, arts and crafts, food and more.

This Father’s Day, Disney Consumer Products is celebrating Star Wars fan boys across the universe with the ultimate gifts for dad. 

Kellogg’s is teaming up with Hallmark to release a series of collectible ornaments featuring the food brand’s most notable characters and advertising icons.

Hallmark and Mattel have signed a new licensing agreement that will bring the Barbie brand license back to Hallmark this year.

Following the success of the inaugural Marvel Super Hero September campaign, Disney Consumer Products is planning to expand the multi-platform U.S. program this year.

CafePress and Summit Entertainment have joined forces for a collection of user-created merchandise inspired by the film Divergent.

Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.

Sales of Hallmark's Itty Bittys plush line featuring a range of licensed characters have increased 600 percent from 2013.

Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.

  Hallmark is the latest licensee to jump on the Marvel’s Guardians of The Galaxy bandwagon with plans for stationery.