Though Disney+ only launched 24 hours ago, it has already far exceeded Disney's and Wall Street's expectations.
Analysts predicted that by the end of 2019, Disney+ would garner upwards of 8 million signups, due in part to Verizon's free one-year giveaway to unlimited wireless customers. According to Deadline, Disney's new platform has already hit that goal and then some with 10 million subscribers in the first day. The streaming service's success has allowed Disney's stock to soar more than 5 percent since the announcement.
While the number exceeds expectations, the service currently comes with a seven-day free trial. A portion of subscribers who have signed up won’t be converting to the $6.99-per-month package. The service also offers a $12.99 bundle, which includes Hulu and ESPN+.
Even with those who decide not to convert to one of those packages, Disney projects that Disney+ will have between 60 million and 90 million subscribers worldwide by 2024, one-third of whom will come from the U.S.
The early success of Disney+ comes in spite of a bumpy opening 24 hours. On launch day, the app ran into technical difficulties that the company attributed to extreme demand. Complaints from users included not being able to access specific content or features, log-in difficulties and long on-hold times for the customer service line.
Disney+ is currently available in the U.S., Canada and the Netherlands, and on Nov. 19, Disney+ will also launch in Australia, New Zealand and Puerto Rico. On March 31, 2020, the subscription service will debut in other areas including the U.K., France, Germany, Italy and Spain.
The service currently boasts nearly 500 movies and 7,500 episodes of TV shows from Disney, Pixar, Marvel, Star Wars, among others. It includes original films, documentaries, animated and live-action series and more. Originals available at launch include series "High School Musical: The Musical: The Series" and "The World According to Jeff Goldblum" and films “Noelle” and the live-action version of "Lady and the Tramp."