Rawlings is on board to develop a host of tailgating products for the SoCal university.
NORTH AMERICA–The University of Southern California has teamed up with sporting goods manufacturer Rawlings to develop a range of tailgating products.
The new merchandise collection will include products like canopies, chairs, tables and hard/soft coolers, which will be available for distribution in off-campus retail channels.
In addition to the exclusive licensed categories with USC, Rawlings will also carry the rights for products like inflatable sports balls, baseballs, slow cookers, softees, stadium seats, shade walls, portable grills, grill accessories, water jugs and more.
Rawling’s USC collections will be distributed among a variety of retail channels including mass retail, club, sporting goods, specialty sports fan shops, catalogue, home specialty, home shopping, e-commerce and more.
The licensing agreement will become effective on July 1, 2018.