UNC Digs Heels into Game-Day Goods

The University of North Carolina Department of Athletics has tapped Dyehard Fan Supply to serve as the Tar Heels’ official merchandising partner.
License Global

September 5, 2018

UNC Digs Heels into Game-Day Goods

Under the terms of the multi-year deal, Dyehard will supply game-day and at-event merchandising on behalf of all 28 varsity teams at UNC.

Dyehard Fan Supply will carry a complete line of Nike apparel and headwear, as well as product from New Era, Columbia, and Original Retro Brand. The agreement will also see Dyehard unveil new brands and categories each season, beginning with Vineyard Vines this fall.

Dyehard will establish specific retail points at each athletic venue and will have a dedicated point of sale at UNC’s family of sports facilities.

UNC is the fourth Power Five school to ink an exclusive merchandise agreement with Dyehard, following Rutgers, Arkansas and Auburn.

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