Smoothie King Gets NBA Arena | License Global

Smoothie King Gets NBA Arena

The owner of the New Orleans Pelicans basketball team, Tom Benson, and Smoothie King owner Wan Kim have signed a multi-year agreement to name the New Orleans Arena the “Smoothie King Center.”

“When we purchased the franchise and became the Pelicans, we were establishing a new winning tradition for our hometown NBA team. Introducing our home court as the Smoothie King Center is one of the goals we set when we purchased the team, and we’re excited to partner with a locally incepted company in Smoothie King,” says Benson. “They are an international brand with more than 600 locations in the United States and Asia and they have experienced that growth while remaining local.”