April 6, 2018
The co-branded collaboration is now available at retailers worldwide.
The partnership agreement will see Nobis release the Nobis “Alpha PSG,” a limited edition jacket that will be emblazoned with the Paris Saint-Germain and Nobis logos. The jacket will be available in both navy and black, and will feature a water repellent coating, faux fur collar, interior zip stash pocket, utility pocket with zipper closure and many more features.
The collaboration will be available at the Paris Saint-Germain store in Paris, as well as in the Nobis Paris pop-up store, the Toronto flagship location and select retailers within Canada, China, France, Germany, Hong Kong, Italy, Netherlands, South Korea, Switzerland, the U.K. and the U.S. It will also be available via both brands’ websites.
“Nobis and Paris Saint-Germain are both brands committed to excellence. For Paris Saint-Germain, we aim to be excellent both on and offthe pitch, and this premium, fashion-forward and functional collaboration further reaffirms the Paris Saint-Germain brand as a major player in the lifestyle industry,” says Fabien Allègre, merchandising and brand diversification director, Paris Saint-Germain. “We are delighted to accompany Nobis in their new Parisian adventure as they launch their pop-up store in the French capital.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.