Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
As the football club's first official Chinese Wellness Partner, IVC's nutritional supplement brand Mate will launch products that carry the Manchester United crest. Among the supplements will be SportMate, which improves muscle repair and supports metabolism, and DailyMate, which supports immune health and boosts energy levels.
"As a professional sports club we understand the importance of living a healthy lifestyle, something we encourage not just amongst our players but also amongst all our 800 staff, local community and fans across the world," says Richard Arnold, group managing director, Manchester United. "Through our partnership with IVC we hope to spread this message of well-being to the 108 million faithful followers we have in China."