Original Retro Brand is on board to develop co-branded t-shirts for the Big 10 university and its legendary linebacker.
NORTH AMERICA–The University of Illinois Division of Intercollegiate Athletics has partnered with legendary Illini linebacker Dick Butkus and Original Retro Brand to create a co-branded collection of t-shirts.
IMG College Licensing brokered the deal.
The new collection features four different t-shirts, including one inspired by Butkus’ retired Illinois No. 50 jersey. A replica of the Butkus jersey will also be added to the collection in the coming weeks.
In addition, the deal marks the first wide-ranging licensed merchandise program, outside of jerseys, the University and Butkus have partnered on together.
The Butkus-themed Illinois shirts are now available at several local retailers including Gameday Spirit Fan Store and FightingIllini.com. The shirts will also be available for sale at Memorial Stadium merchandise locations during games.