Sports

The latest licensed products, partnerships and brand collaboration news from global sports brands, teams and fan-driven products.

Jan 27, 2023

MGM Resorts, NFLPA, Team for Events and Hospitality

Both parties will collaborate on original content and events.

boohooMAN hoodie featuring logos from all 32 NFL teams.

Poetic Brands Announces boohooMAN and NFL U.K. Launch

Jan 26, 2023

Yannick Yvin.

10 Minutes With … French Football Federation on Sports Licensing Trends

Jan 26, 2023

Competitor in an Isle of Man TT race.

Branded Products

Cube Partnership Appointed Official Merchandise Supplier for The Isle of Man TT Races

Jan 26, 2023

Six Nations Rugby and Fanatics Partner to Launch New Online Store for Fans

Jan 24, 2023

Team GB merchandise.

Team GB, The Point.1888 Renew Licensing and Retail Partnership

Jan 19, 2023

The British & Irish Lions rugby team.

Sports British & Irish Lions Extend Partnership with Fanatics

Jan 18, 2023

Andy Murray for “The Melbourne Collection.”

Apparel AMC and Andy Murray Unveil the Melbourne Collection

Jan 13, 2023

Allen Iverson.

Entertainment Allen Iverson Partners with ABG to Grow His Brand

Jan 10, 2023

Body Glove surfboard.

Sports Body Glove Inks Deal with ESI for Consumer Electronics

Jan 4, 2023

The BMW MMS ULTRA SL.

Sports PUMA Releases BMW-Inspired Soccer Shoe

Jan 3, 2023

Ja Morant.

Sports Nike Adds Ja Morant to its Roster

Jan 3, 2023

Colleges & Universities Seton Hall Athletics and The Brandr Group Launch Group Licensing for Student-Athletes

Dec 21, 2022

Swim shorts from the Eubi and FC Barcelona collection.

Apparel Eubi Presents FC Barcelona Collection

Dec 21, 2022

The entire Smith x Crayola collection.

Sports Smith Celebrates the Sport of Play with Crayola

Dec 13, 2022

Sports Upper Deck Announces Brayden Yager Collectibles Deal

Dec 13, 2022

Sports Formula 1 Continues Partnership with Amazon Web Services

Nov 3, 2022

Topps NOW Postseason NFTs.

Sports Topps Announces 2022 MLB Postseason NFT Collection

Oct 26, 2022

The Timex UFC Colossus.

Accessories Timex Partners with UFC

Oct 19, 2022

etnies and Ryan Sheckler shoes.

Footwear Etnies, Ryan Sheckler Team for Skate Shoe

Oct 13, 2022

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