Sports

The latest licensed products, partnerships and brand collaboration news from global sports brands, teams and fan-driven products.

All eight players featured in the initial Starting Lineup drop.

Sep 27, 2022

Hasbro, NBA Bring Back Starting Lineup Action Figures

Action figures featuring NBA players Giannis Antetokounmpo, Stephen Curry, Luka Doncic, Joel Embiid, LeBron James, Ja Morant, Jayson Tatum and Trae Young are available for pre-order.

Admiral Sportswear on athletes.

Admiral and ProDirect Announce Long Term Strategic Licensing Deal

Sep 22, 2022

Fanatics fan shop.

UEFA and Fanatics Sign Long-Term Licensing, E-commerce and Event Retail Deal

Sep 20, 2022

ICC and Fanatics Announce New Omnichannel Partnership

Sep 16, 2022

Sorare and NBA promo image.

New Media/Social

Sorare Teams up with the NBA and NBPA

Sep 9, 2022

UFC apparel.

UFC and Venum Renew Outfitting and Apparel Partnership

Aug 31, 2022

Lyle & Scott branding on a pair of shoes.

Footwear Unlimited Footwear Group, Lyle & Scott Announce Licensing Agreement

Aug 24, 2022

The entire evian and Rothy's collection.

Apparel Rothy's and evian Water Debut Limited-Edition Collection

Aug 23, 2022

L to R: Erling Haaland, Kevin De Bruyne and Jack Grealish.

Sports Mighty Jaxx Announces Official Licensed Manchester City Collectibles

Aug 19, 2022

Models wearing the Billionaire Boys Club and New York Yankees.

Apparel Billionaire Boys Club Partners with the New York Yankees

Aug 17, 2022

Younes Layat

Brand Licensing Europe 10 Minutes With … Fanatics

Aug 17, 2022

The San Francisco 49ers KoolTunes cooler.

Food & Beverage Igloo and NFL Continue Their Partnership with the NFL

Aug 16, 2022

Golden Tee PGA Tour game.

Video Games ‘Golden Tee Golf’ Tees Off with PGA Tour

Aug 15, 2022

NFL Blitz Legends.

Sports Arcade1Up Remasters NFL Blitz

Aug 15, 2022

adidas and Thebe Magugu collection.

Fashion adidas x Thebe Magugu Launch Tennis Collection

Aug 15, 2022

Sports EA Sports, Marvel Collaborate to Bring Football Heroes to ‘FIFA 23’ Ultimate Team

Aug 15, 2022

EA Sports and NFL logos, respectively.

Video Games EA and the NFL Ink Multi-Year Exclusive Esports Deal Renewal

Aug 11, 2022

NBL players on a promotional image for Topps.

Branded Products Topps Announces First Multi-Year Deal with National Basketball League in Australia and New Zealand

Aug 11, 2022

New UFC merchandise, including T-shirts, hoodies, tank tops and phone accessories.

Apparel UFC and Amazon Team Up to Offer New Fan Gear

Aug 2, 2022

A Lids store featuring Ohio State Buckeyes merchandise.

Retailers Lids Introduces New Brick & Mortar Concept

Jul 28, 2022

Digital collectables featuring the 2022 inductees into the the National Baseball Hall of Fame and Museum.

New Media/Social Candy Digital and National Baseball Hall of Fame and Museum Announce Digital Collectibles Partnership

Jul 20, 2022

Retail center for Rugby World Cup.

Sports World Rugby Appoints Legends as Official Retail Partner for RWC France 2023

Jul 20, 2022

Diego Maradona.

New Media/Social Podium Ventures Appointed as Exclusive Agent for Diego Maradona Brand

Jul 14, 2022

Image of the Shaq collectable from Mighty Jaxx.

Sports Mighty Jaxx and National Basketball Association Release Shaquille O’Neal Collectible

Jul 14, 2022

Sports Topps Announces 2022 MLB All-Star Activities with NFTs, Exclusives and Collectibles

Jul 11, 2022

Breanna "Stewie" Stewart wearing the Stewie 1.

Footwear PUMA Hoops, Breanna Stewart Unveil New Sneaker

Jul 8, 2022

Sports Formula 1 Extends Agreement With The Momento Group

Jul 6, 2022

Colleges & Universities Kansas State University and The Brandr Group Launch Group Licensing for Student-Athletes

Jul 6, 2022

Location Based Entertainment Formula 1 to Launch Traveling Immersive Experience

Jul 5, 2022

F1 drivers featured in “EA Sports F1 22."

Video Games ‘EA Sports F1 22’ Launches Worldwide

Jul 1, 2022

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