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Phat Kandi Moves into Licensing with Erve Europe

V&M International Management will work with Phat Kandi for licensing in the Benelux territory.

Phat Kandi has partnered up with V&M International Management for the Benelux territory, joining their tribe which includes EASIA’s Empire Multimedia Corp, Iberia’s Mondo TV Group and Brand Licensing Studio Di Ambra Farioli for the Italian territory. V&M International Management currently represents the brands of Fiep Amsterdam in the Benelux.

“I am genuinely excited to have been chosen by Phat Kandi to exclusively represent their brand in the Benelux,” says Marijn Veraart, V&M International Management. “Phat Kandi is a diverse, bitter x sweet character brand that champions individuality. Phat Kandi inspires people to be different. I am looking forward to work with the creative assets and bring fun and freedom of expression through the characters and products, regardless of age, gender or social backgrounds.”

Erve Europe has dedicated itself to a range of daywear, nightwear and accessories as a start and will be expanding in phases, expected to hit stores throughout 2021/2022.

“Marijn has an incredible drive and vision, which made this kickoff an absolute blast,” says Mel Williams, creative director, Kandi Co Creations. “Landing Erve Europe as our dedicated partner in fashion and accessories for the Benelux was on our Wishlist. To start off with that is just amazing.”

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