Top Brand Licensing Agents 2024: Brandscape

Key trends and insights from License Global’s Top Agents survey.

License Global

April 10, 2024

1 Min Read
Top Brand Licensing Agents 2024, License Global
Top Brand Licensing Agents 2024License Global

Last year, the Top Global Licensing Agents reported an annual total of $87.92 billion in licensed consumer products sold at retail in 2022.

The Top Global Licensing Agents 2024 ranks 50 agencies representing the consumer product interests of hundreds of household names, uncovering signs of global growth in the process. Across 50 ranked positions, the total number of licensed consumer products sold in 2023 rose $6.01 billion to reach a worldwide total of $93.94 billion.

This article extract was taken from License Global’s Top Global Licensing Agents Report. Download the Top Global Licensing Agents Report to read this article and more, in full.

The remainder of the article breaks down the total revenue of the Top 10 agencies and the agencies ranked 11-20 and looks at regional totals and the key categories for brand licensing agents in 2023.

Within the Top Global Licensing Agents report, License Global highlights:

  • The Top 50 global licensing agents based on submitted revenue

  • The year-on-year growth represented by participating agencies

  • Trends and insights from License Global’s Top Agents survey

  • Key categories for brand licensing agencies in 2023

Download the Top Global Licensing Agents Report.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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