Knockout to Rep Finlayson

5th Wave Brands, the global licensing agent for Finlayson, has appointed Knockout Licensing to launch and manage licensing for the design and fabric brand in the U.S. and Canada.

April 6, 2018

Knockout to Rep Finlayson

Scandinavian fabric brand expands to the U.S. and Canada with home décor, fabrics, paper products and more.

5th Wave Brands, the global licensing agent for Finlayson, has appointed Knockout Licensing to launch and manage licensing for the design and fabric brand in the U.S. and Canada.

Knockout will now bring the Finlayson brand and its designs to a range of products including home furnishings, home décor, housewares, fashion accessories, gifts, paper products and fabrics.

“Scandinavian design–with Finnish designers at the forefront–is enjoying tremendous visibility and success when applied to today’s product and fashion trends,” says Risto Voutilainen, chairman of the board, Finlayson. “This is the perfect time to make Finlayson’s design collection available, for licensing and we are excited to be working with Knockout Licensing to secure U.S. and Canadian licensees and extend our brand across a wide variety of products.”

Finlayson was established in 1820 and is known for its interior textiles for bedding, bathroom and kitchen fabrics. The brand’s design collection includes more than 100,000 different

designs, which are already available in digital format for licensing.

“Finlayson is the brand for Scandinavian fabric and design. Given the growing popularity of the Scandinavian aesthetic in the U.S. and Canada, particularly across home, apparel, and accessories, we are fortunate to be able to license Finlayson’s best-selling designs, as well as other selections from their abundant archives including contemporary patterns and newly-created patterns,” says Tamra Knepfer, president, Knockout Licensing. “Working closely with Finlayson and using local trend research, licensees will be able to choose from curated design collections and classic perennial best-sellers. Finlayson represents nearly two centuries of design history and we are excited to be working with them and 5th Wave Brands to license this cherished brand in America for the first time ever.” 

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