Gillette, Twitch Form Gaming Bond
Gillette and gaming service Twitch have announced the Gillette Gaming Alliance, a team of 11 Twitch streamers from 11 countries selected to represent the brand and create content for viewers.
Starting this month, the Gillette Gaming Alliance will support a “Bits for Blades” promotion, as well as a fan experience at TwitchCon Europe in Berlin on April 13-14.
The 2019 Gillette Gaming Alliance is comprised of the following:
- USA – CourageJD
- Italy – CiccioGamer89
- Poland – IzakOOO
- Japan – Daigothebeastv
- Brazil – Jovirone
- Russia – Dendi
- UK – b0aty
- Spain – MarkiLokurasY
- South Korea – Yapyap30
- Turkey – Mithrain
- Germany – Papaplatte
“With our history of partnering with the best in class in sports and entertainment around the world, and as an early non-endemic brand playing in the gaming and Esports space, Gillette is proud to take this next step with Twitch and align with the best streamers from around the world,” says Jaweria Ali, global marketing director, Gillette. “We also can’t wait to give fans the ultimate experience at the first TwitchCon outside of the U.S. in April!”
“The Twitch community thrives on being able to directly support their favorite streamers both emotionally and financially, and seeing that support show up on screen is an added bonus,” says Nathan Lindberg, senior director, global sponsorship, Twitch. “Through ‘Bits for Blades,’ Gillette is empowering fans to completely support their favorite streamers and be recognized for it by their peers, all because of their affinity for Gillette products. That’s a win-win for everyone!”
At TwitchCon Europe, fans can expect giveaways from Gillette, meet-and-greets with the Gillette Gaming Alliance and top Twitch personalities and other activities.