OPI Launches Hello Kitty Line in Oz

Sanrio's pop icon Hello Kitty is the newest muse of the salon nail care brand OPI with the launch of new line of limited edition lacquers in Australia and New Zealand. 

April 6, 2018

OPI Launches Hello Kitty Line in Oz

Limited edition nail lacquers launch at Myer and David Jones.

Sanrio's pop icon Hello Kitty is the newest muse of the salon nail care brand OPI with the launch of new line of limited edition lacquers in Australia and New Zealand.

The partnership was brokered by Haven Licensing.

The new line of 12 nail polishes features colors such Kitty White, Look at My Bow!, Spoken from the Heart and Never Have Too Mani Friends across a product line that includes a "friend pack" complete with five colors and a nail art tool, a Pretty Pedi kit, a Sparkle & Shine kit complete with Hello Kitty-shaped Swarovski crystals and more.

The Hello Kitty by OPI is now available in stores in Australia and New Zealand including Myer, David Jones and professional salons.

"Hello Kitty generates happiness in a way that really resonates here at OPI, because we are seeking to do the same thing with color as our medium,” says Suzi Weiss-Fischmann, co-founder and brand ambassador, OPI. “We wanted to infuse this collection with all the charm and playfulness of its namesake. Together with

their names, these lacquers capture Hello Kitty’s world to perfection, and of course, many of the colors also echo runway trends we’ve seen for 2016.” 

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