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Betsey Johnson Designs Deal with JoJo Siwa

Betsey Johnson Designs Deal with JoJo Siwa
New collection will be sold exclusively at Bloomingdale’s.

Fashion label Betsey Johnson and Nickelodeon star JoJo Siwa are partnering for a limited-edition clothing and accessories line.

Siwa’s personality and unique style inspire the collection, which will include dresses, skirts, bombers and backpacks priced between $32 to $68. The collection will be available exclusively at Bloomingdale’s retail locations and online starting Sept. 30.

“Betsey Johnson and JoJo Siwa make the perfect combination,” says Jose Castro, senior vice president, soft lines and global fashion collaborations, Betsey Johnson. “Both have big, colorful personalities and embrace their individuality and passion for life. This collaboration incorporates many of the colors, silhouettes and icons that have become a signature look for both of these talented personas, and the collection will inspire fans to live life boldly and let their style shine bright.”

The line comes as JoJo Siwa travels JoJo Siwa travels North America as part of a musical tour. The D.R.E.A.M. tour is expected to hit 80-cities across the U.S. and Canada.

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