‘Flower Fairies’ Afternoon Tea Launches in Penguin Ventures Collab

Afternoon Tea at Grosvenor House, London will contain five pastries and an amuse bouche.

License Global

April 29, 2024

1 Min Read
Flower Fairies Afternoon Tea at Grosvenor House, London, Zodee Media
"Flower Fairies" Afternoon Tea at Grosvenor House, LondonZodee Media

The “Flower Fairies” are set to come to life through a botanically inspired afternoon tea at JW Marriott Grosvenor House London.

The Afternoon Tea is developed under license from Penguin Ventures, on behalf of Frederick Warne & Co. (publisher and brand owner of the “Flower Fairies”). Taking inspiration from the Penguin Ventures archive of 170 original illustrations by Cicely Mary Barker for her “Flower Fairies” books, the magic of the Flower Fairies will unfold through five pastries and an amuse bouche created by Anthony Hurst, head pastry chef, W Marriott Grosvenor House London.

“We are thrilled to be partnering once again with Grosvenor House London with a brand-new afternoon tea offering inspired by the ‘Flower Fairies,’” says Thomas Merrington, creative director, Penguin Ventures. “The Grosvenor team have really excelled themselves in creating something truly spectacular by transforming the works of Cicely Mary Barker into three-dimensional form with these delicious and intricate pastries.”

“We are delighted to continue our partnership with Penguin Ventures and bring the ‘Flower Fairies’ to life at Grosvenor House through an Afternoon Tea, which is inspired by the collection of 170 original drawings by Cicely Mary Barker and pays homage to the enchanting world of fairies and folklore she created over 100 years ago,” says Stuart Bowery, general manager, JW Marriott Grosvenor House London.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like