Ultimate Guard Inks Hasbro Gaming Accessories License for Magic: The Gathering

Product line to integrate Magic assets this year.

License Global

April 30, 2024

1 Min Read
Magic: The Gathering, Ultimate Guard collab, Hasbro, Ultimate Guard
Magic: The Gathering, Ultimate Guard collabHasbro, Ultimate Guard

Ultimate Guard has announced its licensing agreement with Hasbro and its Wizards of the Coast division for a line of Magic: The Gathering gaming accessories. This enables Ultimate Guard to integrate art assets from the Magic: The Gathering trading card brand into its product line starting this year.

“We are so excited to forge this relationship with the beloved and storied brand of Magic: The Gathering,” says Patrick Hildebrant, chief executive officer, Hero of America, general manager, Ultimate Guard. “This amazing opportunity opens the door to a wealth of creative possibilities.”
Beginning this year, Ultimate Guard will introduce products featuring Magic: The Gathering art that ties into upcoming product set releases.

The first Magic: The Gathering set to be extensively accompanied by products is Bloomburrow. This Standard-legal set, marking the game’s first exploration of the plane of the same name, is scheduled for release in August. Ultimate Guard will launch a line of Sidewinder 100+ Xenoskin deck boxes featuring “Borderless Field Notes” artworks of several Calamity Beasts of Bloomburrow, as well as a line of Zipfolio 360 Xenoskin binders. Further, there will be an Omnihive 1000+ Xenoskin, a sustainable RTE Boulder 100+ and a Play-Mat, with a design revolving around the set’s secret main storyline.

“Self-expression is a very important value to us,” says Hildebrant. “Our hope is that the community will see a bit of their own passion and personality reflected in these products. We can’t wait to show you what we have in store.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like