Licensing Link Europe is continuing to grow the licensing program for the Van Gogh Museum, securing deals with three new partners across key categories.
Blueprint Collections will create a range of stationery, gifts and select homewares for EMEA. Due to launch for fall/winter 2020, the products – which will be focused on mid-to-high-end retailers – will feature Van Gogh’s art combined with his handwritten letters.
Signare has signed to create a range of tapestry bags and accessories, with the aim to launch in spring/summer 2021 at Spring Fair in Birmingham. As well as high street and online retailers, the company will also be targeting TV shopping channels with the products.
Finally, Bespoke 77 Innovations is on board for a Van Gogh Museum homewares collection comprising ceramic collector plates, mugs, trinket boxes, aprons, tea towels and drinking glasses for the U.K. and Ireland.
The new licensees join existing U.K. partners including The Collective, Wooden Postcard Company and Ecoffee Cup with Licensing Link Europe continuing to target additional categories such as fashion collaborations, accessories and food gifting.
“We are all super excited about our new licensing partners and look forward to seeing their ranges launch, then expand at retail over the coming year,” says Chris Taday, founder, Licensing Link Europe. “With such a comprehensive asset base and the provenance associated with Vincent’s work available, we anticipate some beautifully designed and executed product coming through. With more licensing partnerships to be announced in the coming months, the immediate future for the Museum is looking very bright.”