Smiley Inks Scholastic Pub Deal 0

SmileyWorld has tapped Scholastic to publish two English titles in the U.K. and Europe.

April 6, 2018

Smiley Inks Scholastic Pub Deal 0

All About Me

and the

Smiley Joke Book

are now available throughout Europe.


The first book,

All About Me

, features a fill-in diary packet featuring Smiley’s emoticons, as well as quizzes, various ways to chronicle your day and 250 stickers to customize the journal with. The journal is now available in the U.K. at retailers including Waterstones, WH Smith and Amazon.


SmileyWorld: Smiley Joke Book

will feature a range of Smiley-inspired jokes.

Two additional titles are scheduled for release in early 2017 in the U.K.

“I’m personally thrilled to see the launch of our first English language books, and to be partnering with such an industry-leading partner as Scholastic,” says Nicolas Loufrani, chief executive officer, The Smiley Company. “With another two titles scheduled for release in early 2017 in the U.K., 2016 has been an amazingly successful year for our publishing division and emoticon-inspired titles. The heritage of the SmileyWorld brand is in publishing, the first

products I ever created for the brand was a book–

Smiley Dictionary

, a directory of the world’s first-ever digital Smileys that I had created. I never dreamt that 20 years later this business would be one of my fastest-growing divisions."

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