Sanrio has signed garden décor manufacturer Exhart for a line of garden décor and accessories featuring Hello Kitty.
The new line will include garden stakes, statuary, wind chimes, night lights and wind spinners.
“Hello Kitty is a globally recognized brand that fits our demographic perfectly,” says Michael Weiser, executive vice president, sales and marketing, Exhart. “We are thrilled to have her as part Exhart’s licensed portfolio.”