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LIMA Plans Roundtables at Licensing Expo

The International Licensing Industry Merchandisers’ Association (LIMA) will offer free roundtable discussions led by industry executives June 15. The discussions will be similar to the educational programs LIMA offers year-round.Each attendee gets t

Each attendee gets the chance to participate in two half-hour small group discussions. The roundtable series is limited to 70 attendees. Advance registration is required.

 The scheduled roundtable discussion topics include:

  • What Makes a Merchandisable Property?–hosted by J.J. Ahearn, managing director of Licensing Street.  
  • Tying Licensing Into Event Marketing–led by Pete Canalichio, founder of Licensing Brands.
  • Measuring the Success of a Licensing Program–presented by Lou Ellman, founder of Royalty Zone.
  •  Working with Retail–hosted by Bob Traub, senior vice president of Licensing for the Americas, Chorion.
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