The scheduled roundtable discussion topics include:
What Makes a Merchandisable Property?–hosted by J.J. Ahearn, managing director of Licensing Street.
Tying Licensing Into Event Marketing–led by Pete Canalichio, founder of Licensing Brands.
Measuring the Success of a Licensing Program–presented by Lou Ellman, founder of Royalty Zone.
Working with Retail–hosted by Bob Traub, senior vice president of Licensing for the Americas, Chorion.
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