Each attendee gets the chance to participate in two half-hour small group discussions. The roundtable series is limited to 70 attendees. Advance registration is required.
The scheduled roundtable discussion topics include:
- What Makes a Merchandisable Property?–hosted by J.J. Ahearn, managing director of Licensing Street.
- Tying Licensing Into Event Marketing–led by Pete Canalichio, founder of Licensing Brands.
- Measuring the Success of a Licensing Program–presented by Lou Ellman, founder of Royalty Zone.
- Working with Retail–hosted by Bob Traub, senior vice president of Licensing for the Americas, Chorion.