HarperCollins has signed a deal with Kissmekwick for greetings cards and wrapping paper featuring Arthur, from the children's book "Arthur and Friends: Watch Out Arthur!" by Magda Archer.
Additionally, in a separate deal, HarperCollins becomes sole representative for film, TV, stage and radio rights for Arthur. "Arthur and Friends: Watch Out Arthur!" was first published in the U.K. in May 2010. Kissmekwik will launch products for January 2011; the company also produces ranges based on Dan Dare and Ladybird Books.
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