CPLG, the licensing arm of Cookie Jar Entertainment, signed Montreal-based ID Toys as the master toy licensee for Caillou in North America. ID Toys will produce a full range of Caillou toy products, including figures, playsets, puzzles, bath toys and plush. The line will premiere at the Dallas Toy Fair.
Caillou airs five days a week on “Treehouse” in Canada, and on “PBS Kids” and “Sprout” in the U.S.
“Corus has a long history with Franklin, from the award-winning books published by Kids Can Press to the internationally successful classic television series produced by Nelvana,” says Doug Murphy, executive vice president and president of Corus Television. “We are proud to commemorate this milestone by issuing never-before-seen material in a special edition of Franklin in the Dark and by giving our audiences an updated version of the series with new CGI-animation on Treehouse.”
