J!nx to Launch Eponymous Fashion Label

NORTH AMERICA- Gaming apparel licensee J!nx is launching its own eponymous range of lifestyle apparel exclusively at Hot Topic.

April 6, 2018

After 20 years licensing other brands, licensee will launch J!nx brand at Hot Topic.

NORTH AMERICA- Gaming apparel licensee J!nx is launching its own eponymous range of lifestyle apparel exclusively at Hot Topic.

After serving as a licensee for the top brands in video games for over two decades, the new line marks the launch of the J!nx brand as a standalone fashion label.

“I'm a lifelong gamer, both a player and a hobbyist game developer. Growing up, I never felt a connection to any existing brands, nothing spoke to me. J!nx was born in that void,” says Sean Gailey, co-founder and CEO, J!nx. “To me, J!nx represents the deep passion of the culture and community that I'm proud to be a part of. We chose Hot Topic because they’ve been the first to believe in that community and have been a longtime partner with our licensed products.”

J!nx will preview the range during Comic-Con July 20-23 at the Horton Plaza Hot Topic store in San Diego, before releasing it wide Aug. 17.

“Gamers deserve more than just t-shirts to express their love of the lifestyle, and no one understands that

more than the team over at J!nx,” says Ed Labay, VP, GMM, Hot Topic. “That’s why we are so excited to partner with them and launch this idea at Hot Topic.”