After 20 years licensing other brands, licensee will launch J!nx brand at Hot Topic.
After serving as a licensee for the top brands in video games for over two decades, the new line marks the launch of the J!nx brand as a standalone fashion label.
“I'm a lifelong gamer, both a player and a hobbyist game developer. Growing up, I never felt a connection to any existing brands, nothing spoke to me. J!nx was born in that void,” says Sean Gailey, co-founder and CEO, J!nx. “To me, J!nx represents the deep passion of the culture and community that I'm proud to be a part of. We chose Hot Topic because they’ve been the first to believe in that community and have been a longtime partner with our licensed products.”
J!nx will preview the range during Comic-Con July 20-23 at the Horton Plaza Hot Topic store in San Diego, before releasing it wide Aug. 17.
“Gamers deserve more than just t-shirts to express their love of the lifestyle, and no one understands that
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