Gap Taps Ellen DeGeneres for Girls' Line

Gap has teamed up with "America's ambassador of individuality," Ellen DeGeneres, and her lifestyle brand ED for a line of girls' apparel.

April 6, 2018

Gap Taps Ellen DeGeneres for Girls' Line

Gap has teamed up with "America's ambassador of individuality," Ellen DeGeneres, and her lifestyle brand ED for a line of girls' apparel.

The GapKids x ED collection will launch online and in stores across the U.S., Canada, the U.K., China and Japan Aug. 17. The apparel range will be accompanied by messaging that supports the strength and power of girls.

"We know our customers love Ellen as much as we do, and we couldn't be more pleased to be partnering with her on our GapKids x ED collection," says Jeff Kirwan, global president, Gap. "We look forward to launching the collection in time for back-to-school as it enables us to champion girls in a way that continues to be true to our brand's heritage, which has long stood for supporting youth in a way that unleashes their potential." 

ED is inspired by the values and personality of the talk show host and currently has extensions in women's apparel, accessories and homewares.

"I am thrilled that my lifestyle brand ED is partnering with Gap to encourage

young girls to pursue their passion, whether it's math, science, sports, the arts," says DeGeneres. "Following my passion allowed me to be exactly who I am today–a talk show host with a vibrant side business as a party mime."

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