
July 26, 2019

Sorella, a Los Angeles-based women's brand created by Heather Sanders and Brittney Turner, will work with FUBU to create a collection that combines aspects of both brands’ styles. The capsule will feature items such as bomber jackets, t-shirts, strap dresses, sweatsuits and cropped hoodies and accessories like duffle bags. Each piece from the collection will feature the classic FUBU logo.
FUBU has been developing a renewed licensing push in recent years. After leaving the U.S. market to focus on other territories in 2003, the brand has refocused efforts stateside with partnerships such as with
Karako. FUBU is represented by The Brand Liaison.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.