Sorella, a Los Angeles-based women's brand created by Heather Sanders and Brittney Turner, will work with FUBU to create a collection that combines aspects of both brands’ styles. The capsule will feature items such as bomber jackets, t-shirts, strap dresses, sweatsuits and cropped hoodies and accessories like duffle bags. Each piece from the collection will feature the classic FUBU logo.
FUBU has been developing a renewed licensing push in recent years. After leaving the U.S. market to focus on other territories in 2003, the brand has refocused efforts stateside with partnerships such as with
. FUBU is represented by The Brand Liaison.
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