FUBU Partners with Sorella for Women’s Apparel

Sorella and FUBU will partner to develop bomber jackets, t-shirts, strap dresses and sweatsuits.
License Global

July 26, 2019

FUBU Partners with Sorella for Women’s Apparel

Classic streetwear brand FUBU has partnered with Sorella for a line of womenswear.

Sorella, a Los Angeles-based women's brand created by Heather Sanders and Brittney Turner, will work with FUBU to create a collection that combines aspects of both brands’ styles. The capsule will feature items such as bomber jackets, t-shirts, strap dresses, sweatsuits and cropped hoodies and accessories like duffle bags. Each piece from the collection will feature the classic FUBU logo.

FUBU has been developing a renewed licensing push in recent years. After leaving the U.S. market to focus on other territories in 2003, the brand has refocused efforts stateside with partnerships such as with

Karako

. FUBU is represented by The Brand Liaison.

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