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Sanrio, JimmyPaul Debut Hello Kitty Collab at London Fashion Week

Sanrio has partnered with designer JimmyPaul to launch a limited-edition fashion line based on the Hello Kitty brand.

The collection is inspired by Hello Kitty staples such as the character’s famed bow. JimmyPaul says the collection aims to connect Hello Kitty aesthetics with the design elements of “Kintsugi” (the art of repairing broken pottery) and “Furoshiki” (the art of present wrapping). The collection debuted at this year’s London Fashion Week.

“I’m honored and privileged to work with Sanrio and such an iconic character like Hello Kitty,” says Paul. “This is truly a dream come true.”

JimmyPaul’s collection follows a similar collaboration with the “Sesame Street” brand, which debuted earlier this year. Licensed lifestyle products company Difuzed brokered both that deal and the Hello Kitty partnership.

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