AGP's Care Bears are Broadening Their Reach

American Greetings Properties is expanding the reach of its evergreen property, Care Bears, with new global distribution, new licensing agents and a new apparel program.

The series "Care Bears: Welcome to Care-a-Lot," which is currently airing on The Hub network in the U.S., has been picked up in Canada, Latin America, Mexico, France, Italy, Finland, Poland, the U.K., Israel, Australia and New Zealand. The new series, which features the Care Bears in new adventures, will begin airing as early as this fall in Europe.

United Colors of Benetton (a Benetton Group company) is pairing with AGP for a worldwide licensing deal that will launch a line of apparel for babies and children in spring/summer 2013. The range will launch in United Colors of Benetton stores around the world. The initial collection will include t-shirts and sweatshirts. A second collection that will likely include adult sizes is set for debut in fall/winter 2013 and 2014.

AGP has also appointed and renewed agents to oversee the brand across Europe. RIO Licensing will represent Care Bears in Russia, Plus Licens in Scandinavia and eastern Europe (excluding Russia), JT Licensing in Greece, Point of View in Israel and JLB Licensing in Turkey.