Konami Snags Euro 2016 Deal

Konami Digital Entertainment has acquired the official UEFA Euro 2016 license and plans to incorporate the soccer tournament into its "Pro Evolution Soccer" gaming franchise.

April 6, 2018

Konami Snags Euro 2016 Deal

Video game publisher to incorporate soccer tournament into 'PES' franchise.

Konami Digital Entertainment has acquired the official UEFA Euro 2016 license and plans to incorporate the soccer tournament into its "Pro Evolution Soccer" gaming franchise.

Held every four years, Euro 2016 will see 24 teams from all over Europe gather in France to compete for the Henry Delauney Cup, with the first game set to be played on June 10 and the finale taking place a month later on July 10.

To mark the new licensing partnership, Konami is displaying the Henry Delauney Cup this week at Gamescom in Cologne, Germany.

“The 'PES' series is famed for showing football at its very best and is created by a team that truly loves and understands it," says Erik Bladinieres, European brand director, football, Konami Digital Entertainment. "We are committed to representing Euro 2016 moving forward in a way that truly reflects the status of this epic tournament.”

UEFA Euro 2016 license will not be featured in "PES 2016," which will be released on Sept. 15, but details of how the license will be

activated across Konami products will be unveiled at a later date.

“We are very happy to expand our successful collaboration with Konami Digital Entertainment, to our national team competitions," says Guy-Laurent Epstein, marketing director, UEFA Events. "Konami is a great licensing partner and have provided top-quality video games for our club competitions since many years. We look forward to their newest extension of the 'PES' series, created specifically for UEFA Euro 2016, further engaging with football fans in Europe and around the world.”

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