'Call of Duty' Blasts into New Deals

Activision Blizzard Consumer Products Group has signed a slate of new deals ahead of the release of its new video game “Call of Duty: Black Ops 4,” which is set to hit store shelves Oct. 12.
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February 14, 2019

'Call of Duty' Blasts into New Deals

McFarlane Toys has signed a deal for action figures inspired by the entire “Call of Duty” franchise, which feature replicated uniforms, dynamic posing and accessories. The range will be available at Target and GameStop locations nationwide and online at McFarlaneToys.com this fall.

Treyarch Studios is launching a line of “Call of Duty: Black Ops Zombies Origins” 10th anniversary collectibles. Each statue is hand painted and crafted on a 1:6 scale. The “Zombies” statues are available on the official “Call of Duty” online store at Shop.CallofDuty.com.

Retailer Bait has launched two limited-edition “Zombies” t-shirts that are available at the Bait San Diego location as well as online. Primark has debuted an exclusive line of apparel including t-shirts, sweatshirts, joggers, underwear, sleepwear, loungewear, socks, hats, gloves, scarves and slippers, which are available now at Primark stores across the region.

U.K. streetwear brand Hype will create a “Call of Duty: Black Ops 4” capsule that includes

t-shirts, hoodies, jackets, joggers, bags, headwear, lanyards and scarves that will be available online at JustHype.co.uk and at a variety of high-street retailers across Europe.

“The ‘Call of Duty’ brand is an entertainment force with an amazing and passionate community around the world,” says Tim Kilpin, chief executive officer and president, Activision Blizzard Consumer Products Group. “With the next exciting release only a matter of days away, we’re driving programs to extend fans’ excitement beyond the game with some of the strongest, most culturally relevant properties in the entertainment industry–reaching virtually all demographics with our first-in-class licensed products. The expansion of ABCPG’s collaborations with global partners will aid in building and sustaining excitement as the roster of products extends into familiar and untapped categories, including apparel, collectibles and footwear.”

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