BBC Spins ‘DWTS’ for App

The new app will allow users to play as a celebrity on the show and train to become the dancer each week through match-3 gameplay and social features.

“We’re extremely excited and honored to become part of the massive success story that is ‘Dancing With The Stars’ and our partnership with the BBC has resulted in a game that will break new boundaries in match-3,” says Dave Hawkins, chief executive officer, Exient. “By taking ‘DWTS’ into the mobile space, we aim to showcase the talent, spectacle, fashion, drama and pure joy that is a night of glam and glitz in the palm of your hands.”

“Dancing With The Stars: The Official Game” will launch on the App Store and Google Play in September.