‘Fortnite’ Jumps into Air Jordan Collab
“Fortnite” developer Epic Games has announced a new collaboration with Nike’s Jordan brand, offering gamers across the world new branded content via the Hang Time bundle.
While the full scope of the brand extension between “Fortnite” and Jordan has yet to emerge, the two newly designed characters Grind and Clutch (also teased by Michael Jordan himself on Twitter) both sport classic Jordan sneakers.
— Jordan (@Jumpman23) May 22, 2019
Also included in the dedicated bundle is the "Downtown Drop LTM" game-mode, inviting players to “launch off massive jumps, grind down city streets and collect coins to win.”
The “Fortnite” x Jumpman collaboration offers consumers and gaming audiences new skins, sprays and style variants.
“Jordan Brand continually tests and iterates rewarding new experiences for our consumers,” says Jordan brand representatives. “We are excited to work with Epic Games to create an experience for our community that is both innovative and authentic. This collaboration allows us to connect across virtual and physical worlds and unlock access to purchase some of our most-coveted shoes, the Air Jordan 1.”
“Fortnite” is represented by IMG for licensing.