TRU Releases Special Needs Toy Guide | License Global

TRU Releases Special Needs Toy Guide


Toys ‘R’ Us has released its annual Toys ‘R’ Us Toy Guide for Differently-Abled Kids, featuring a selection of toys, both proprietary and licensed, for kids with special needs and, for the first-time, an app guide.

The complimentary shopping guide is available now in Toys ‘R’ Us and Babies ‘R’ Us stores across the U.S. and online, and features 2012 all-around gymnastics gold medalist Gabrielle Douglas on the cover, alongside Special Olympics Young Athletes, Isabella Caesar and Samuel Lopez.

“At Toys ‘R’ Us, we understand the undeniable joy of watching a child overcome obstacles and experience victories through the magic of play, whether they’re learning to catch and throw a ball, role-playing through dress-up, playing a board game with siblings or learning the ABC’s on their very first tablet,” says Kathleen Waugh, chairman, TRU Children’s Fund.

Each of the nearly 100 toys featured in the 68-page guide was selected in partnership with the National Lekotek Center, a non-profit organization dedicated to making play accessible for children of all abilities.

This year’s guide also pairs each toy with skill-building icons that help users identify the toys most suitable for the child they’re shopping for.

Here are some of the toys selected for each of the 10 skills highlighted:

  • Auditory: Laugh & Learn Sing with Me CD player from Fisher-Price
  • Creativity: Chuggington die-cast Ready to Race engines from TOMY
  • Fine Motor: Stack’n Stay Hamburger set from Step 2
  • Gross Motor: You & Me 35-inch Dance with Me Ballerina doll from Toys ‘R’ Us
  • Language: Touch Magic Learning Bus from LeapFrog
  • Self-Esteem: Deluxe color-reveal scratch art set from Melissa & Doug
  • Social Skills: The Sneaky, Snacky Squirrel game from Educational Insights
  • Tactile: Plush Patrick the Pup Vet kit from FAO Schwarz
  • Thinking: Disney Junior Doc McStuffins doctor’s bag play set from Just Play
  • Visual: TotSports Clearly Bowling set from Little Tikes

Included as part of the larger guide, the first-ever Toys ‘R’ Us App Guide for Differently-Abled Kids was created in partnership with Wynsum Arts, a social enterprise dedicated to making mobile technology accessible to children of all abilities. Apps featured include “Swapsies–Occupations,” “PicSay–Photo Editor,” “Learning Letters for Kids,” “Bubble Buster” and “Cookie Dunk Jump.”