TRU Preps for Super Bowl

The store is adjacent to the 13-block stretch of Times Square dubbed Super Bowl Boulevard, which will the epicenter of Super Bowl fan events.

“As the countdown to the big game begins, Toys ‘R’ Us Times Square will transform into a football fan haven with themed apparel, winter weather gear, collectible sports figures and more,” says Mindy Clements, vice president, flagship stores, TRU U.S. “We are thrilled to be located so close to the action along Super Bowl Boulevard so fans of all ages can visit our store to take a break from the cold and participate in activities that the whole family can enjoy.”

From Jan. 29 to Feb. 1, the store will host product demos of EA Sports’ “Madden NFL 25” on Xbox One kiosks, NFL sticker album collections from Panini and the NFL Rush Zone Kickoff trading card game by Pamco Studios, as well as football-themed cookie decorating

Scoops ‘R’ Us, the store’s in-house ice cream shop, will also offer ice cream flavors inspired by the Super Bowl teams throughout the week.

The store will hold scheduled activities, including visits from Ish and Ash of the NFL’s animated series, “NFL Rush Zone: Guardians Unleashed” (Nicktoons), as well as the Peeps mascot, who will be on-hand to distribute free t-shirts and treats to customers. Football fanatics can show their pride by participating in trivia contests, designing a rally towel or having their faces painted with team colors.

TRU Times Square will also offer a wide assortment of NFL-inspired toys and games, such as NFL Rush Zone board games, card games and figure packs, as well as Todd McFarlane collectible figures, I Can Be Cheerleader Barbie doll, commemorative trading cards, plush footballs and autograph notebooks.

Hosted events include: