The limited-edition line of Hunter x "Peppa Pig" boots and accessories were unveiled in front of influencers and key media during a festival-themed event with window takeovers, "Peppa Pig" costumed characters and family entertainment.
“Our partnership with Hunter plays a significant role in the brand’s year of family celebrations. It was a natural fit from the beginning and is a perfect way to kick off our focus on partnerships as we look beyond this anniversary year for 'Peppa Pig,'” says Katie Rollings, senior vice president, U.K. licensing, family, brands, eOne. “It’s been a genuine pleasure to see the collection brought to life and celebrated with these fantastic retail events. The collaboration has demonstrated how 'Peppa Pig' can be translated into beautifully made products that have a timeless appeal and we look forward to seeing them roll out in multiple markets.”
Thecollection of original kids and first classic pull-on boots, with matching accessories such as a bubble umbrella and kids backpack, are built for kids ages 2-6.
“At the core of a great Hunter experience is fun, adventure and preferably a muddy puddle. I can think of no better partner to bring this spirit to life than 'Peppa Pig.'” says Alasdhair Willis, creative director, Hunter.
The launch, which also celebrates the 15th anniversary of the TV show with a two-part special where Peppa and George have their first-ever festival experience, was designed in line with eOne and reflects collaborations matching values of adventure.
New limited-edition products will be available across the U.K., Northern America, Japan, Germany, Switzerland, Austria, Scandinavia, France and Italy later this month.
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