The product range, developed particularly for the U.K. market, comprises a sticker book with two packs of player stickers, as well as more sticker packs sold on an individual basis. Collectors have the chance to obtain stickers of the most high-profile players from all 32 teams in the National Football League.
Products hit the shelves of more than 2,000 WH Smith, Martin McColls and One Stop stores in September, and is already the strongest selling NFL/NFLPA collection in the U.K. since the early 1990s.
“Panini are proud partners of the NFL and NFLPA, and we are committed to collaborating closely to ensure continuous growth,” says Chris Clover, head, marketing, Panini. “With such a strong performance this year, we are excited to see how the journey continues into next season.”
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