Nelvana Inks Global Licensing Deal with Vivid Toy Group

Nelvana Enterprises has announced an extensive partnership with U.K.-based Vivid Toy Group for the global licensing rights (excluding toys) to new collectible property UniVersus.

License Global

October 16, 2018

Nelvana Inks Global Licensing Deal with Vivid Toy Group

Nelvana will also produce original digital media content for UniVersus and will hold global distribution rights. The content production program will begin with a short-form digital series based on the upcoming collectible toy line, slated to launch in fall 2019.

“This one-of-a-kind concept and fantastic cast of larger-than-life characters makes UniVersus an ideal brand to expand into content and consumer products,” says Mellany Masterson, vice president, global consumer products and international distribution, Nelvana Enterprises. “Vivid has done a spectacular job developing this brand. Its boundless potential presents an exciting opportunity to tap into the success of the unboxing phenomenon to create a short digital series and consumer products that will excite and delight children.”

UniVersus-themed products will be aimed at children ages 5-7 and will span publishing, back-to-school, apparel and outdoor categories. Nelvana Enterprises is currently seeking potential partners for its 2020

program launch.