“This one-of-a-kind concept and fantastic cast of larger-than-life characters makes UniVersus an ideal brand to expand into content and consumer products,” says Mellany Masterson, vice president, global consumer products and international distribution, Nelvana Enterprises. “Vivid has done a spectacular job developing this brand. Its boundless potential presents an exciting opportunity to tap into the success of the unboxing phenomenon to create a short digital series and consumer products that will excite and delight children.”
UniVersus-themed products will be aimed at children ages 5-7 and will span publishing, back-to-school, apparel and outdoor categories. Nelvana Enterprises is currently seeking potential partners for its 2020
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