ChartBuster: Global Toy Outlook

NPD's global toy industry analyst, Frédérique Tutt, offers insight into the top properties country-by-country, and it's not always what you think.

April 6, 2018

NPD's global toy industry analyst, Frédérique Tutt, offers insight into the top properties country-by-country, and it's not always what you think.

In the U.S. and Canada toy markets, Pokémon became the top ranking property after a wider audience discovered the Japanese brand last year, thanks to the very successful "Pokémon Go" app.

Illustrating the popularity of superheroes in Mexico, DC Comics tops the list with Marvel just behind in third position.

Among the considered

countries, none of the top five new properties for September–L.O.L. Surprise!, Fingerlings, LEGO Batman, Enchantimals and Roblox–have made it to the year-to-date ranking just yet, but they might as the largest quarter, accounting for 50 percent of annual toys sales, is still underway.

The 12 (G12) countries analyzed include Australia, Belgium, Canada, France, Germany, Italy, Mexico, Russia, Spain, the Netherlands, the U.S. and the U.K.