NPD's global toy industry analyst, Frédérique Tutt, offers insight into the top properties country-by-country, and it's not always what you think.
In the U.S. and Canada toy markets, Pokémon became the top ranking property after a wider audience discovered the Japanese brand last year, thanks to the very successful "Pokémon Go" app.
Illustrating the popularity of superheroes in Mexico, DC Comics tops the list with Marvel just behind in third position.
Among the considered
The 12 (G12) countries analyzed include Australia, Belgium, Canada, France, Germany, Italy, Mexico, Russia, Spain, the Netherlands, the U.S. and the U.K.
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