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Top Brand Licensing Agents 2024
License Global reveals the global brand licensing agents driving market growth in 2023 and the latest strategies helping brands reach new audiences.
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Yu-Gi-Oh!, Hello Kitty McDonald’s Happy Meal Promotion
Food & Beverage‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion
‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion
Characters from both brands will feature as 10 collectible Happy Meal toys.
Licensing Expo 2024, May 21-23, Las Vegas
Register now10 Minutes With … Mattel About Celebrating Anniversaries and Growing Franchises
With less than a week before Licensing Expo, License Global spoke with Aimee London, vice president of franchise marketing, Mattel, about anniversary celebrations and how the company grows its new and existing franchises.
Video Games10 Minutes With … Supercell on Licensing in the Mobile Gaming Space
With Licensing Expo less than a week away, License Global speaks with Andrea Fasulo, head, global licensing, Supercell about how its “The World of Clash,” “Clash of Clans” and “Clash Royale” are moving into brand licensing.
.png?width=700&auto=webp&quality=80&disable=upscale "Michelle McLaughlin, Brand Activation Consulting (BAC)")
Food & BeverageDriving Growth: BAC on Food and Beverage Brand Extension Strategies
License Global speaks with Michelle McLaughlin, chief executive officer, Brand Activation Consulting (BAC), to explore the power of food and beverage and the best-in-class strategies bringing the brands we love to life.
Licensing Expo11:11 Media Co-Founders, Paris Hilton and Bruce Gersh, Head to Licensing Expo
Fireside chat will cover the company’s success across content, commerce and community.
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