Macy’s Revives Americana Campaign
Macy’s is bringing back its American Icons campaign for a second year featuring fashion from big-name brands, events and a partnership with Got Your 6 to support American veterans.
The initiative will kick off in May with a variety of family events inspired by America’s favorite pastimes and fashions from top designers.
Macy’s customers will be able to shop for exclusive merchandise from the country’s most popular brands with specially-curated collections from designers including Calvin Klein white label, Tommy Hilfiger, I.N.C. International Concepts, MICHAEL Michael Kors, Nautica, Finish Line and more.
“Macy’s celebration of America really connected with our customers and associates last summer,” says Martine Reardon, chief marketing officer, Macy’s. “Our charitable program to benefit Got Your 6 and America's veterans raised millions of dollars during our first American Icons campaign, and we are excited to once again support this important cause. We’ve also built on last year’s success with a parade of fun, summer-themed events and the latest fashion from popular brands represented by some of our country’s best known talents including Ryan Lochte, Ireland Baldwin, Brett Eldredge and Jana Kramer, as well as Tommy Hilfiger’s To Tommy From Zooey collection with Zooey Deschanel, all while paying tribute to the people, places and things that make this country so special.”
To support Got Your 6, which is dedicated to improving veteran reintegration, Macy’s again will offer a special savings pass to benefit the charity. Kicking off May 17 with Got Your 6 Saturday, customers can give $3 at any register and receive a savings pass for a day they choose. One hundred percent of the purchase price will be donated to Got Your 6 and its nonprofit partners.
Other events will include:
- County fairs: Macy’s will pay homage to America’s county fair by hosting homegrown events in more than 20 cities nationwide this June. The events will feature classic fair foods, local competitions, games, activities and more;
- Macy’s Day at the ballpark: In select stores, shoppers can score a pair of tickets to a Minor League Baseball game when a qualifying men's purchase is made. On June 1, fans will experience Macy’s through scoreboard features, live announcements and game day giveaways at 60 Minor League Baseball games nationwide;
- Grilling contest: Contestants will enter their best grilling recipe through the Macy's Culinary Council sitelet on Macys.com through May 3. Local semi-final cook-offs will take place across the country on June 7, with six regional winners going head-to-head in the national Sizzle Showdown on June 28 in New York City, judged by chefs from Macy’s Culinary Council.