Xcel Teams with Two Top Retailers

Xcel Brands has entered into a strategic partnership with Hudson's Bay and Lord & Taylor for three of its brands and an additional exclusive brand targeting Millennials.

April 6, 2018

Brand manager to launch new sourcing model at Hudson's Bay and Lord & Taylor.

Xcel Brands has entered into a strategic partnership with Hudson's Bay and Lord & Taylor for three of its proprietary brands–IMNYC (designed by Isaac Mizrahi), H Halston and C. Wonder–and an additional brand targeting Millennials that will created exclusively for the program.

Xcel will design and manage the manufacturing of the four lines through its Quick

Time Response model, which allows retailers to quickly manage inventory in today's fast-paced retail market. The model will allow Hudson's Bay and Lord & Taylor to manage dynamic assortments of inventory in direct respond to customer demands.

"We are very excited to implement this truly ground breaking business model innovation in our industry," says Robert D'Loren, chairman and chief executive officer, Xcel Brands. "We look forward to working with the team at Hudson's Bay and Lord & Taylor in launching this much-needed inventory management solution."

Hudson's Bay and Lord & Taylor will be the exclusive retail partners for the program in

the U.S. and Canada. The collections will be available at both retailers' physical stores and website beginning in spring 2016.