TRU Surprises Kids for Holiday Campaign

Toys ‘R’ Us has unwrapped its 2013 holiday marketing plans, including a new TV campaign that features a real-life prank.

April 6, 2018

TRU Surprises Kids for Holiday Campaign

Nearly 100 kids from local New York charities, including Big Brothers Big Sisters and The Boys & Girls Club, participated in the real-life prank that now forms the centerpiece of the retailer’s 2013 holiday marketing.

The TV ads, which will air through the holiday season, are part of a fully integrated marketing campaign that also encompasses digital, radio and print advertising.

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