Nearly 100 kids from local New York charities, including Big Brothers Big Sisters and The Boys & Girls Club, participated in the real-life prank that now forms the centerpiece of the retailer’s 2013 holiday marketing.
The TV ads, which will air through the holiday season, are part of a fully integrated marketing campaign that also encompasses digital, radio and print advertising.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like