Walmart has announced a new collaboration with the Justice brand, bringing its tween assortment to even more girls in time for back to school. With this strategic collaboration, Justice’s signature line of designs across tween apparel, accessories and home is now available on Walmart.com and in 2,400 Walmart stores nationwide.
“Justice is a popular brand our customers know and love, and with the back-to-school shopping season underway, this new collection comes at the perfect time for our customers looking to elevate their style,” says Denise Incandela, executive vice president, apparel and private brands, Walmart. “We’re thrilled to partner with Justice as its exclusive fashion retailer as we continue to expand our assortment and add new national brands, offering customers quality, on-trend and accessible style at an incredible value.”
Justice launches at Walmart with a new back-to-school collection that includes more than 140 items across tween fashion, jewelry and accessories, bedding and bath, backpacks, stationery, skateboards and tech accessories. Customers will find athleisure separates including fashion leggings, tie dye sweatshirts and joggers, and oversized hoodies. The collection will also feature bedding sets, pillows, throws and bathroom accessories. New styles will be added seasonally, including shoes and pet accessories debuting in September.
“Bringing Justice to Walmart is such a natural fit,” says Ralph Gindi, president, Bluestar Alliance, which owns Justice. “Justice connects to so many girls in an incredibly impactful way, we wanted to make sure even more consumers would have the opportunity to grow up with the brand. Justice was previously available in 1,000 brand stores and now it is carried in 2,400 Walmart stores nationwide. This is truly an exciting moment for Justice and its core consumer.”