April 6, 2018
Merchmaker.com will allow the toy retailer’s customers to customize apparel, accessories and homewares for their favorite brands.
The new website (
CreateYourOwn.TheToyShop.com) will expand The Entertainer’s existing product range and will provide access to Merchmaker and its partner network’s portfolio of licensed merchandise. Highlights form the new website include customizable apparel, accessories and homewares for brands such as Marvel, LEGO,
Star Wars
, WWE, “Power Rangers” and “Paw Patrol,” among others.
“We’re thrilled to be partnering with The Entertainer on what is a unique and exciting venture for all involved,” says Charlotte Clisby, chief commercial officer, The Evode Group. “The print-on-demand and personalization business is growing significantly across the globe and The Entertainer will be at the forefront of this in the U.K.”
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