Kenneth Cole to Launch Smartwatch Line

The new Kenneth Cole Connect smart watch collection features an assortment of 12 men's and women's styles. Featuring Bluetooth smart technology, the watches let users stay discreetly connected via alerts for incoming calls, texts and calendar events, as well as control their smartphone's music apps and camera.

"As a designer, I always try to give customers what they want, but in a way that they don't necessarily expect it," says Cole. "Wearable technology is one of the fastest-growing fashion categories today, and I am excited to be on the forefront of embracing this platform."