In the newest episode of The Licensing Mixtape, Ben Roberts of
License Global
talks with Gary Ma, chief operating officer, Epik to discuss everything licensing professionals need to know about non-fungible tokens (NFTs) and their recent appearance in the licensing industry.
“Think of NFTs as a digital marker that represents a certificate of ownership that is stored in a global registry that is permanent,” says Ma. “Therefore, it can’t be messed around with afterwards, and because of this, what is happening is, in terms of the brands or the licensing spaces, is you can create tangible products out of digital content.”
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